Did you know that 60% of internet users consider the website design to be deciding for a compelling brand image? If it’s outdated, doesn’t work well on all devices, and so on, it can influence visitors’ perception of your brand, affecting your sales and traffic.
An effective website redesign should fulfil its intended function by conveying its particular message whilst simultaneously engaging the visitor and convert visitors into sales.
Sometimes a few simple and quick adjustments can solve your problems, but sometimes, depend on existing web design, businesses need a complete website design.
Website redesign is the process of enhancing your webpage’s visual appearance and improving its user experience. This includes, and not limited to, restructuring and re-evaluating the existing content, layout, color scheme, and navigation. It can also focus on optimizing site speed and technical performance, search engine optimization, or switching to responsive web design.
Your website should assist your business’ growth, thus its maintenance is vital, it’s a huge project beyond all disputes. Especially if you don’t have the resources to do it in-house or if you need to focus on other tasks.
When redesigning a website, key factors to consider include: target audience, brand identity, user experience (UX), website goals, mobile responsiveness, SEO optimization, website architecture, content quality, visual design, budget, current website analysis, competitor research, and post-launch maintenance.
Ensuring the new design aligns with your brand, caters to your target audience, and performs well across different devices while achieving your desired business objectives.
Things to consider bedore starting your Website Redesign
Investing in a website redesign is a big step for your business, thus you need to be sure it’s a well-founded decision. Therefore, rely on analytics and check how your site performs in different areas such as:
- Does it display and work well on any device?
- How long does it take to load?
- Is it up-to-date or contains old information about your company and/or services?
- Can your visitors find the content they’re looking for?
- Is the bounce rate too high?
- Does the design look outdated?
- Added to my business new functionality that actual website doesn’t support.
Picture your website as a “bridge” between you and your customers. It’s the first visual representation visitors see. So your website design plays an important role in forming an image of your company.
They need to know if you provide a good service, worth investing money in your product, and the list could go on forever. Thus, if there’re parts that don’t work right now, redesigning your website can increase not only customer satisfaction but also the value of your business.
Change is inevitable in every business’ life. Whether it’s because of new management, a new logo, new service, or just changes in market strategy. After these changes, you want to represent your brand accurately, thus you’re in need of a rebrand-focused website redesign.
Looking for an agency to re-design your website?
Lardis Digital creates stunning Websites that drives traffic and convert visitors into clients.
Key aspects to evaluate
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Target Audience:Understand who your ideal customers are and design the website to cater specifically to their needs and preferences.
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Brand Identity:Ensure the website reflects your brand’s visual style, tone of voice, and overall image.
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User Experience (UX):Prioritize intuitive navigation, clear calls-to-action, and a user-friendly layout to enhance engagement and conversion rates.
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Website Goals:Define specific objectives for your website, such as lead generation, sales, brand awareness, or information sharing.
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Mobile Responsiveness:Design a website that adapts seamlessly to different screen sizes, including smartphones and tablets.
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SEO Optimization:Implement best practices to improve your website’s ranking on search engine results pages (SERPs).
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Website Architecture:Plan the site structure effectively to ensure easy navigation and user flow.
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Content Quality:Create valuable and engaging content that resonates with your target audience.
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Visual Design:Choose a visually appealing color scheme, typography, and imagery that aligns with your brand.
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Budget:Establish a realistic budget for the redesign process, including development, design, and any necessary features.
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Current Website Analysis:Evaluate your existing website’s strengths and weaknesses to identify areas for improvement.
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Competitor Research:Analyze competitor websites to identify best practices and potential gaps in the market.
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Post-Launch Maintenance:Plan for ongoing updates and monitoring to ensure your website remains functional and relevant.
Know your priorities and which direction to take
If you decided to go ahead with your website redesign, you need to think of your priorities:
- What are your most valuable landing pages right now?
- Who are your visitors? Where are they coming from?
- Which parts of your website work well?
- Which aspects do you want to improve? Conversion rates, traffic, retention?
12 Steps of the Website Redesign
After 20+ years experience on Website Redesign and Web Design, below you will find our best practices that might help you when creating a high-level plan for you Website Redesign.
1. Define Objectives & Goals
Before diving into the redesign process, it’s essential to define the objectives and goals of your website. Ask yourself questions like: What are we trying to achieve with this redesign? Is it to increase conversions, enhance user experience, or update the site’s aesthetics? Defining clear goals will guide the entire redesign process.
2. Analyze Current Website
The next step is to analyze the current website to identify areas for improvement. Take note of design flaws, navigation issues, outdated content, and any elements that aren’t functioning well. This evaluation helps pinpoint the problem areas that need attention during the redesign.
3. Research & Inspiration
In this phase, explore other websites that are similar to yours or have an appealing design. Gather inspiration from these websites to understand the latest design trends and user experience best practices. This research will help you shape the look and feel of your redesigned site, and avoid ending up with a bad website design.
Looking for redesign your website?
Lardis Digital, with over 20 years experience, creates stunning Websites that drives traffic and convert visitors into clients.
4. Wireframing & Prototyping
Wireframe is important to consider rebuilding your website with a responsive layout where your website can adjust to different screens.
Wireframing and prototyping are crucial steps in planning your new website layout. Wireframes are basic blueprints that outline the structure and functionality of your site. Prototypes take these wireframes a step further by simulating how the user will interact with the website.
5. Design the Visual Style
Now that the structure is in place, it’s time to focus on the visual design. Choose color schemes, fonts, and graphic elements that align with your brand. The visual style should not only look appealing but also ensure readability and consistency throughout the site.
6. Content Planning & Organization
Effective content organization is vital for an intuitive user experience. Plan how your content will be organized across the website, including categories, navigation, and calls to action (CTAs). This planning ensures that users can easily find what they’re looking for.
7. Responsive Design & Mobile Optimization
With mobile users making up a significant portion of internet traffic, it’s critical to optimize the website for mobile devices. Ensure that your website adapts smoothly to various screen sizes, keeping the layout functional and user-friendly on all devices.
8. SEO & Performance Optimization
With mobile users making up a significant portion of internet traffic, it’s critical to optimize the website for mobile devices and set the right on-page SEO configuration. Ensure that your website adapts smoothly to various screen sizes, keeping the layout functional and user-friendly on all devices.
9. Development & Coding
The development phase involves coding the website and bringing the design to life. This includes writing HTML, CSS, and JavaScript to build the website’s structure, functionality, and interactivity. A content management system (CMS) may be integrated to simplify content updates.
10. Testing & Quality Assurance
Before launching, thoroughly test the website to ensure everything works as intended. This includes testing across different browsers and devices, checking for broken links, verifying forms, and ensuring the website functions smoothly. This quality assurance step is essential to avoid post-launch issues.
Even if the design looks perfect, it might not be perfect for the users. It’s like when trying to study from someone else’s notes. Everything is clear to you, as you’ve been involved in the design process. However, someone visiting the new website for the first time may not make the same decisions you did.
In such cases, testing comes handy. With testing, you can make sure that the final design helps your users with their needs. And that the flows are intuitive to use.
11. Launch & Monitor Performance
Once all testing is complete and you’re satisfied with the redesign, it’s time to launch the website. After launching, monitor the site’s performance through analytics tools to track traffic, user engagement, and any issues that might arise. This will give you insights into how the site is performing and areas for further improvement.
Once the new site is live, make sure everything works correctly. This includes manually checking the website on various devices. Also, ensure no broken links, dummy content, broken image tags, or redirect chains remain.
12. Post-launch Maintenance & Updates
Even after launching the redesigned site, your work isn’t over. Regular maintenance and updates are essential to keep the website running smoothly. This includes fixing any bugs, adding new content, optimizing performance, and adjusting the design as needed based on user feedback.
Looking for a Website Redesign?
Lardis Digital, with over 20 years experience, creates stunning Websites that drives traffic and convert visitors into clients.
Website Redesign - Conclusions
Knowing these elements is key to good website redesign, but you won’t be able to put it all together if you don’t find a good web design agency. You have to bear in mind all those aspects when hiring your web designer.
Lardis Digital is a web design agency with more than 20 years of experience and more than 100 clients worldwide. In our Web Design process we take care of all the details above to deliver seamless Websites that convert visitors into sales.
Our end-to-end custom website design agency features in-house top-rated designers, developers, project managers, digital marketers, content specialists and more.
Services we are experts on, but aren’t limited, are:
- WordPress Web Design
- Custom Website Design
- eCommerce Solutions
- SEO Services
- WordPress Maintenance packages
- WordPress Hosting
Contact us today and start increasing sales now.